In this episode, your host, Marcus Leite, sat down with special guest Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers (SPE) to talk all things “member value.”
They discussed the transformative power of doing a few things consistently, why an association professional must take risks, and why the dirtiest word in our industry should really be an industry standard.
Watch now to learn how you can empower your association with all-new member value, optimize your member-value strategy, and do it all without blowing up your budget.
This show is best for:
- Association leadership and staff.
Things you’ll learn:
- How association leaders are creating new member value from engaging digital content.
- Real-life examples of common challenges and success stories in pivoting and enhancing member value.
- First steps to develop your own strategy and get your stakeholders on board.
