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Netflix-ing Your Association (Summary)

August 12, 2021

There are many similarities between Netflix and your association, like using a membership model, expertly crafted content, distribution, and a focus on retaining viewers. However, Netflix receives higher engagement and retention, which in turn provides funds for continuous improvement and data to understand the desires and needs of their members. Learn how to recognize the gap and close it by restructuring revenue and transforming your website into a Netflix-like experience.